Firm F's vision is to lead the transition towards a sustainable, mobility-first future. We believe that the automobile industry has a responsibility not only to innovate but to do so in a way that reverses its historical environmental harm.
Our goal is to become the most trusted and sustainability-driven automotive brand in the market, chosen not only for performance and value but for the values we represent.
Drawing on our strong financial foundation, we are investing heavily in clean technology, responsible sourcing, and circular economy practices. By 2030, Firm F will achieve carbon-neutral manufacturing operations, electrify the majority of our product portfolio, and demonstrate that profitability and sustainability drive each other.
Achieving carbon-neutral manufacturing by switching domestic plant energy entirely to renewable sources like solar, and offsetting remaining residual emissions.
Transitioning our high-growth models. By 2030, all new model launches will be EV or hybrid, making electric vehicles 50% of our total portfolio.
Launching a battery take-back program to achieve 80% recycled material in new batteries, while diverting 90% of manufacturing waste from landfills.
Auditing 100% of our top 50 suppliers to ensure strict adherence to environmental regulations and fair labour standards across the entire supply chain.